Oh what a sorrowful day it is as I mourn the loss of the ubiquitous pharmaceutical sales rep tchotchke. Today, PhRMA announced a voluntary ban on the pens, pads, clocks, clipboards, shirts and anything else you can brand that reps have been dangling to docs for years as added incentive to prescribe their product. And, let me tell you, they did it because it worked. So, if you're a rep, your bag just got a little lighter, but your job just got a lot harder. If you don't have new clinical information for a physician then why in the world would he/she meet with you now - just drop those samples off at the front and move on to the next office. Today marks another nail in the death of the sales rep model.
Thursday, July 10, 2008
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